BRIEF: Rebrand the Crowne Plaza hotel chain to attract young business travelers.

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INSIGHT: When people travel they want to be worry-free. 

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IDEA: What if we used technology to simplify business travel?

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SOLUTION:​

Let's create an app that streamlines the business travel process.

Introducing, Crowne Connect.

• Crowne Connect allows businesses to sync their travel policy so that all the options the user receives already complies. 

• Smart technology can adapt to an employee's schedule and suggest convenient options to ensure a seamless trip.

• An embedded networking feature that inspires young business travelers to make connections during their trip!

 

CONTRIBUTIONS: Liam Jenkins, Jaqueline Strobel, Ariel Zohar