AAMI Royal Baby
Siobhan joffe | creative copywriter
Oh hey!
I’m Siobhan, an award-winning creative from Melbourne.
As an avid reader, dramatic storyteller, and life-long lover of alliteration, copywriting just felt like a natural fit.
I began my career at Ogilvy, working across international clients like Mondelez (Cadbury and Oreo) and national favourites like AAMI, one of the largest insurers in the country, Hostplus, CPA, BP, Monash Online, Swinburne Online.
At The Royals I added my creative flair to brands like Wild Secrets, Australia's biggest online retailer for adult toys, The Brain Cancer Centre, Australian Super, Australian Unity, MYOB and DON Smallgoods.
Now a Senior Creative Copywriter at Sick Dog Wolf Man, I create weird and wonderful ads for Peters (Maxibon, Drumstick & Connoisseur), DoorDash, Health Partners, Ocean Blue and Work Safe.
In my seven years in the industry, I've had my work recognised at D&AD, Spikes, LIA, Adfest and MADC. I've also been a finalist for B&T Women in Media awards, and had my work featured in the National Gallery of Victoria.
There's so much more I want to share (like my experience as being a mentor with the Aunties and my year in Amsterdam) but I'll leave the rest for when we chat in person.
