AAMI Royal Baby

BRIEF: Connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible three years ago
 

INSIGHT: Fitting rooms make people feel uncomfortable.

 

IDEA: What if H&M used technology to celebrated body diversity?

 

SOLUTION:

Let’s transform fast-fashion to allow anyone, of any shape and size, to find the perfect fit for their body.

Introducing, The Perfect Fit. We’ll combine AR & 3D Printing to scan the measurements of customers and print them customized garments.