Maltesers | siocreative

BRIEF: Position Maltesers as the perfect snack when viewing video.

Insight: People enjoy watching movies from the comfort of their own home.

Idea: What if Maltesers hijacked Netflix and Chill?

Solution: Let’s position Maltesers as the authority on entertainment and all things Netflix and Chill.

Tinder

Ad on Tinder:
- Gallery of great date night flix

- Learn more takes the user to the Malteser Microsite

Promotion
Create an interactive Malteser tinder profile where users can speak to a chat-bot. For 24 hours Maltesers can hand out free packets of Maltesers to Tinder Users who swipe right to the profile and say which movie they would watch.

Spotify

15 second Spotify Ad

Maltesers 'mood music' playlist.
Some songs just set the mood better than others. Allow Maltesers to help you out.

Netflix

Malteser Mood Movies: Malteser Sponsored suggestions that appear on the Netflix homepage making it easier to choose a film!

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