AAMI Royal Baby

BRIEF: Create an original instalment of RMIT's Advertising networking event, Pitch Night.

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INSIGHT: Students get anxious thinking about getting a job after graduation.

 

IDEA: What if we used Pitch Night to show off the incoming graduates to employers?

SOLUTION: Using a retail-inspired theme, we created The Pre-Sale, a night dedicated to showing off the incoming graduates ‘for sale’.
 

• An integrated campaign that not only promotes the event, but can also stand alone.

• In order to increase agency exposure for all students we reinterpreted Pitch Night, creating new features such as ’The Gallery’, ‘Trendsetters’ and ‘GrADvice’.

 

CONTRIBUTIONS: Caitlin Dowling, Zoe Finkelstein, Joe Horak, Alayna Kunitake, Masha Rimsh, Kailah Symons, Alana Taylor, Nick Todarello, Connie Watters