Siobhan Joffe

The Jodi Lee Foundation

Embrace Embarrasing

Through installation, print, TV and direct mail, The Embrace Embarrassing Campaign was designed to open up the conversation about Bowel Cancer by showing that there are many embarrassing things in life, but screening for Bowel Cancer is not one of them.

I had developed the story board including copy and images, Clare Wilson created the poster and April Vawdrey mocked up the digital installation.

Digital Screen Installation

TVC "Embarrassing Stories"

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