The Raise Your Hand Campaign

The Raise your Hand Campaign is designed to raise awareness for the 22% of Australian children who start school developmentally vulnerable. Research shows that if these children start school behind, they’re likely to continue on a poor developmental trajectory at school and in later life.

By raising your hand, you are supporting the education of young, disadvantaged Australians. When you donate you are enabling these kids to raise their own hands and ask, answer and wonder.

Because all Australian kids deserve to reach their full potential.

The Campaign

Social Media

Currently United Ways Australia has 1,869 followers on Facebook and 19 followers on Instagram.
A large portion of the budget for the campaign should go towards promoting posts on both these platforms as well as joining programs such as Instagress that automatically find people to follow.
Positive commenting on social media and interacting online with similar causes and posts allow for greater recognition.

Social media influencers will be contacted and encouraged to get involved, posting pictures on their different social media accounts of them raising their hands in support.

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