siobhan Joffe

Crash Index

Over 1,000 Australian lives are lost on our roads every year due to motor incidents. Whilst this number has seen some improvement in recent years, road safety remains a huge problem.

To drive the conversation around road safety, we helped AAMI, Australia’s largest national insurance brand, create a national campaign to educate Australia on how to stay safe on the road and what to look out for.

We created geo-targeted Spotify ads, tapping into Australia's comprehensive crash data to warn Aussies when they were approaching a crash hotspot.

Recognition

2020 Mumbrella Award for 'Data-Driven Marketing'

VIC: Plenty Rd, BundooraSpotify

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VIC: Springvale Rd, SpringvaleSpotify

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SA: North East Rd, Modbury_NationalSpotify

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