Siobhan joffe

without store

Creativity is our greatest human resource. It fuels our progress and is responsible for the smallest innovation to some of the greatest inventions.

To show Australians the incredible value of creativity, we created the 'without store', a surreal online store that stocks pieces of Australian creativity you can’t live without.

The 'without store' was exhibited at the National Gallery of Victoria as part of their Rigg Design Prize, featuring a vending machine of our 'products', a web store, a live 1800 phone number, street posters, social posts, a digital adshell and a 30" TVC.

Inspired by the infomercials that circulate on 24h shopping networks, the 'without store' was designed to feel almost dystopian, hyper-commercialising pivotal products made by Australian creativity.

Check it out in Vogue

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