Siobhan joffe

Go Full Cookie

Cookie on the inside. Cookie on the outside. The new Maxibon Choc Chip Cookie is... full cookie.

We wondered. What would happen if a human went full cookie?

To launch the new Maxibon Choc Chip Cookie, we invited Australia to Go Full Cookie, creating an integrated campaign featuring a real life cookie man.

Recognition

LIA 2026

Online Film, Food Series, Bronze.

The Clio Awards: Ad of the Week

Little Black Book: Ad of the Week, AUNZ Work of the Month

Best Ads: Ad of the Week

Press

Campaign Brief: Beyond the brief

A hero TVC, giant cookie man OOH and a series of fit-for-platform, snackable social videos that explore the trials and tribulations of having a housemate go full cookie.