Siobhan joffe

Road Trippers

Client

Drumstick

Location

Melbourne

Recognition

Ad of the Week
Best Ads

Insight

There’s nothing more classic than an Aussie road trip. It’s a right of passage.

Burning your hand on the steering wheel. Hogging the aux chord. Mastering the bush wee. Packing a week's worth of stuff for a two day trip. Classic.

Idea

To launch the new Drumstick Road Trippers range, we created an integrated campaign celebrating Australian road trip classics.

Execution

Refusing to admit your lost on a road trip? That's classic. While plowing through a cornfield? Well... that's a whole new kettle of fish. Our TVC drops you into the tension-fuelled moment a family takes a very wrong turn.

Even more classic than plowing through a cornfield is the Australian servo. They're the unsung heroes of the road trip, where you can fill up, stretch your legs and grab a delicious Drumstick Rocky Road.

To support the TVC, we worked with social media superstar and comedian Georgia Productions to create Servo Reviews, a bespoke mini series that finally shone a light on the classic Aussie servo.